Audio: Demo Evaluation by Steve Reisberg & Kevin Delaney

by Kevin Delaney

We began our new series of Voiceover Demo Domination Webinars on Sunday, and we’re off to a thrilling start!

Steve Reisberg of the TGMD Agency in Los Angeles was our guest. Steve is TGMD’s booth director & “gatekeeper” — when an artist submits a VO demo to the agency seeking representation, it first goes to Steve.

Only if Steve approves the demo does it get passed along to the agents! It’s vitally important that we know how to impress the Steves of our industry. That’s why I’m so excited to have him back for this new round of Webinars.

Here’s an excerpt from our latest Webinar, in which we play a commercial demo from Ed Krattiger, and Steve and I give our comments: (6 minutes)

Click the right-arrow in the player above to listen to the audio
Click here to download the audio

In the clip, Steve explains why, even though he likes Ed’s demo a lot, he still wouldn’t forward it on to the agents. This is a basic reality of our business that every one of us needs to be aware of.

Join Voiceover Demo Domination, and download the full 1 hour+ Webinar with Steve. You’ll also get instant access to six previous Webinars, my 75-minute video tutorial about creating killer voiceover landing pages, access to our private LinkedIn group — and you can join us for upcoming live Sunday Webinars, including a session with my own Los Angeles VO agent! For full info & to join us, visit

{ 4 comments… read them below or add one }

Brent Halfyard January 28, 2013 at 10:32 am

Great podcast Kevin. I have heard that same sentiment where ‘We have a lot of guys like that already’. Fortunately I am also one of those guys in the agencies (but I do get far more work on my own). I also thought it was a ‘good’ demo, but it didn’t show any unique qualities or real personalities that jumped out at me. I found it very predictable. It seems no chances were taken, its all very ‘safe’ in my opinion. Were is the male-female conversation bit? it needs to be more human!

John Davenport January 28, 2013 at 11:22 am

I have had this happen to me personally about 4 years ago with one or two agencies in New York. “We already have a guy on our roster who sounds like you”. Did Steve get back with the guy? Did he say…or refer him to someone else? An agent in Atlanta gave me this line and referred me to someone else and I ended up getting work on going now for 8 years!

Randye Kaye January 30, 2013 at 6:04 am

This happens to me too…and reminds me that, while I do get a percentage of my work from my agents, the bulk of my bookings are from repeat clients, word of mouth, and contacts I have made myself. Adore my agents, but if I built my business on waiting for the bookings, I’d be making a lot less money.

Still – you never know – and there is excellent advice on this audio, about how your demo should sound, how high to aim, how competitive your skills must be.

Steven A. Matthews February 4, 2013 at 11:15 am

It is unfortunate that there can be someone who sounds like Ed and that he can be a loser. I have to wonder, if being different is such a virtue why do they have so many sound-likes???

I like the insightful view into the thinking of a big time professional agent and the advice you give about focusing on….’ where you are going to be in a year’. When you are a beginner you do not want to be dismissible but with nothing under your belt it is very hard to shine as brightly as established VO artists. I realize that I must continue to train, study, workout and listen, and with enough effort and focused activity and some luck I can get to that place.

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