You’ve probably seen the viral video of the woman who was interviewed after a small fire broke out in her apartment building. She uttered a line which has become famous:
In our business, nobody has time for weak, lousy, unprofessional-sounding VO demos.
Put yourself in the shoes of an agent, producer or casting director who regularly receives demo submissions.
These folks are busy. Their time is limited — they can only afford to work with artists whom they believe will propel their own careers forward, and allow them to make money.
My VO agent in Los Angeles said that he listens to the majority of demos he receives for about 8-10 seconds.
In other words, he listens to just enough of the demo to know he doesn’t care to listen to any more.
Too many VO demos are what I call “dismissable.” They don’t command a listener’s attention and respect.
They don’t communicate the idea: “I have something valuable to offer to you.”
If you’re going to invest the time and money in creating a VO demo and submit it to people in the business, please make certain that it’s not the kind which can be easily switched off after a few seconds.
A demo has to grab the listener’s ear, captivate their imagination, and clue them in that they are hearing a fellow professional at work.
No one has time for bad demos. But people often have a surprising amount of time, money and opportunity for those who make the grade, and are able to deliver solid, professional results.
Want more great ideas for creating a demo that busy professionals will “have time” for? Join my Voiceover Demo Domination program! Go here for full info: www.VODemoDomination.com